Adsense Isn’t the Unstoppable Revenue Engine for Every Business!
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I stated it!
Adsense isn’t the unstoppable revenue engine for each eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.
I make revenues from Adsense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with pictures (the AdSense trick and tip dujour).
So my appearance is from one who has prefabricated decent income from Adsense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.
But there are obvious and not so obvious times not to use Adsense ads on your sites. Let’s list – analyze – and explain them below.
1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, for more details visit to www.instant-adsense-dollars.com you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online income process.
However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either purchase from you or fill out a form.
2. SEO Business Sites
If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from individualized experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.
I examined all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, for more details visit to www.google-atm-machine.com my book on SEO, was getting a free ride in the MSN search engine database.
Many of the leading SEO gurus have sites that have been illegal from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.
Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.
Therefore optimized sites are creating an ad income wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN start to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes Your Only Business Model
When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the real huge AdSense money usually have a following that doesn’t depend on the search engines. World wide web mavens like Chris Pirillo or Joel Comm have been on the World wide web a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.
These content powerhouses are an quality to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make huge bucks off of their top rankings?
If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).
No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.
Markus Frind runs a free online dating website out of a back bedroom in Vancouver, Canada, called PlentyofFish.com. He’s also an AdSense millionaire. The site is billed as the largest one in the world run by an individual. He recently rocked the World wide web world when he posted a pic of his latest Google AdSense check for almost -million CAD. Tampa Bay’s Media Speak co-hosts: Janet Sherer & Rob Tiisler.
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